Mike Whitty

name Mike Whitty, president of Salesperson, Inc. is an accomplished author, sales and management trainer and instructional designer who has received national acclaim for his training techniques and communication skills.

A graduate of Murray State University, Kentucky with a degree in Education and Speech Communication, Mike taught 7th and 8th grade for two years before embarking on a professional tennis career that lasted for six years.

He then accepted a position as an automotive salesperson, winning awards with every carline he sold. His crowning achievement was winning the Mazda National Walkaround Championship beating out 5000 salespeople around the country in a product presentation contest.

As a sales manager, Mike was responsible for increases in sales and profits, a dramatic decrease in turnover, and began developing sales training programs. During this time, Mike realized that there were very few sales tools to rely on during his training sessions, so in 1988, Mike decided to write the book, "The Complete Guide to Selling New Cars" which has become the industry standard in automotive selling skills books. This project jumpstarted his training career, and Michael Learning Group, Inc. was formed to help vehicle salespeople and managers reach that next level of sales and financial success.


Since then, Mike has written many books and manuals, developed sales and management training programs, and became a big fan of computer technology and the internet.

In 1998, Mike developed an evolutionary self-study program called Automotive Salesperson, Inc., which teaches salespeople how to "run their business like a business." Since then, Mike has traveled around the country teaching salespeople a more productive and profitable way of doing business. During this time, the name of Michael Learning Group, Inc. was changed to Salesperson, Inc. in order to brand this unique business concept.

In 1999, Mike began concentrating his efforts in developing sales tools and training programs specifically designed for the RV, Motorcycle and Marine industries. These were industries that had to rely on general or automotive related materials to train their salespeople and managers. Salesperson, Inc. is the only company in the world with sales and management training tools designed specifically for the RV, Motorcycle and Marine dealerships.

Motorcycle Sales Training - Salesperson's Resolution For the New Year

07th January 2009
Now's the perfect time to evaluate your performance and improve the five areas that are essential to your business's success. The start of a new year brings resolutions of all kinds, from quitting that nasty habit to shedding those extra pounds. But ha... Read >

RV Sales Training - How Much Do You Care?

07th January 2009
Zig Ziglar said, "A customer will never care how much you know until they know how much you care." Why do so many salespeople forget, or worse yet, not realize this? The golden rule of sales is, "Sell how you want to be sold." Nobody wants to be identi... Read >

Auto Sales Training - How to Avoid Derailing the Sales Process

07th January 2009
There are many things salespeople can do to derail the selling process. So let's discuss the following five mistakes and fixes. 1. They pre-qualify When you play 'guess who the buyers are' you are wrong more often than not. Judging a prospect based o... Read >

Auto Sales Training - Running Your Business Like a Business

28th October 2008
Selling will always be one of the greatest occupations you can choose. In sales, you have the opportunity to make unlimited income, or you have the opportunity to make very little income. Either one is up to you. But the one thing I've realized is that ev... Read >

Being an Auto Sales Manager is a Gift!

28th October 2008
If you're like most Sales Managers, you came to this position because you had great success as a salesperson. But managing your own sales is not the same as managing your team. As a salesperson, you could easily measure your success through numbers of app... Read >